Hi, I’m Anokhi.
Your masterful
brand storyteller.
8+ years of experience in building impactful brand stories across diverse industries.
About Me
I am Anokhi Dasgupta.
I specialise in translating business objectives into clear, effective content strategies.
My work spans:
Brand storytelling and campaign development
Digital and social media content systems
Radio and audio storytelling
Mainstream media campaigns
Leadership communication and internal content
I lead content end-to-end — from insight and strategy to creative execution, governance, and measurement.
50+
8+
Years of experience
Successful Projects
My Core Competencies
Integrated Brand Storytelling
Cohesive brand ideas executed across digital and mass media with long-term equity in mind.
Creative Strategy
End-to-end content strategy and creative direction aligned to business goals.
Digital Media &
Social Content
Scalable, insight-led content systems built for performance, consistency, and cultural relevance.
Internal Communications & Employer Branding
Leadership messaging and culture-led communication that aligns teams and drives trust.
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Professional Highlights
Flipkart
Led CRM and lifecycle content at scale, partnering with product, design, and growth teams to deliver performance-led creative across high-impact consumer touchpoints.
Independent / Cross-Platform Work
Delivered integrated content and communication solutions across digital media, audio, mainstream campaigns, and internal communications, working closely with agencies and stakeholders.
Khatabook
Drove brand and culture-led campaigns rooted in MSME insights, shaping narratives that strengthened emotional connection and brand trust across digital and integrated platforms.
Bagwati Boli
A digital IP and content platform celebrating global and Indian bag culture. Through reels, reviews and cultural storytelling, Bagwati Boli is building India’s first “bag-obsessed” community — blending humour, heritage and fashion.